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How much does a website cost? (2026)

2 min read

A simple brochure website typically costs between €800 and €2,500, a larger custom site between €2,500 and €6,000, an online shop between €3,000 and €10,000, and a more complex web app from €6,000 upwards. Price depends mainly on scope, content, and whether the site just looks good or actually brings in customers.

Real price ranges

Website prices can look opaque because the word website covers everything from a single-page business card to a shop with a thousand products. Below are real market ranges for 2026. These are market benchmarks, not a quote; the final price depends on your specific project.

  • Simple brochure site (a few pages, contact form): €800 to €2,500.
  • Custom website (more content, bespoke design, blog): €2,500 to €6,000.
  • Online shop: €3,000 to €10,000, depending on product count and integrations.
  • Custom web app or portal: from €6,000 upwards.
  • Monthly maintenance and visibility (SEO/GEO): typically €150 to €600 per month.

What actually drives the price

The biggest cost driver is not the number of pages, it is what the site has to do. A site that merely looks nice is one thing. A site that is fast, found by Google and AI engines, and converts visitors into enquiries is another.

  • Scope: how many pages, features, and integrations (payments, bookings, CRM).
  • Content: whether you supply the copy and photos or the developer prepares them.
  • Design: a template (cheaper) or custom design (pricier but more distinctive).
  • Visibility: whether search and AI optimisation (SEO/GEO) is included.
  • Maintenance: a one-off project or an ongoing growth partnership.

Why the cheapest quote is often the most expensive

A very cheap site is usually a template with no optimisation, no schema, and no visibility strategy. It looks fine, but nobody finds it. A beautiful site that nobody sees is wasted money. So when comparing prices, do not just look at the build cost, ask whether the site will actually bring customers.

A smarter question to ask any developer is not just how much, but how they will make sure people (and AI engines) actually find you.

// frequently asked questions

Why do website prices vary so much?
Because the word website covers very different things, from a single brochure page to a custom shop or app. The difference comes from scope, custom design, content, and especially whether visibility optimisation (SEO and GEO) is included. The lowest price usually means a template with no visibility strategy.
Is it better to pay once or monthly?
It depends on the goal. A one-off project makes sense for a simple brochure site. If you want people to find you consistently and the site to grow with you, a monthly visibility and maintenance partnership (SEO/GEO) makes sense. Ongoing maintenance is often what actually brings customers over time.
What is included in the price of a website?
This varies between developers, so always ask. A quality quote typically includes design, build, basic search optimisation, speed, and AI visibility preparation. Domain, hosting, and ongoing maintenance may be included or charged separately, so ask explicitly.

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